Probably using a brand new ingredient because those flea/tick meds are starting to not work. Here in the south a lot of people are complaining about their dogs and cats having ticks and fleas, even though they use Frontline. My kitties don't go outside so I don't use anything on them. The dog gets a bath in Eucalyptus Dr. Bronner's, then a message with jojoba oil and eucalyptus essential oil. He hasn't had fleas, yet. Neem oil is also good. But, cats can be very sensitive to essential oils, so you have to be very careful!
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