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You know, once when a stray dog came begging at our back door in Vancouver we saw a small print ad scrolling past on community television (you know, the station nobody ever watches). I wonder if they would do the same where you live. I mean, it's community television, right?
Also, try contacting the people who work at local radio stations, they are often quite sympathetic and might mention it on the air. Something short and sweet, with the dog's name, particularly if he comes to it (that's how we found we had an Otis).
Good luck.
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