Blathach - I don't see what you thought was offensive.
Anyway - The one thing we would go one step further on is to reward the good choices and CORRECT the bad choices. We talk about
ignoring attention getting behavior, but fully believe in having the righ to tell a dog they are out of line when it comes to biting, barking, jumping up etc. You don't have to be cruel or even physical, just clear and consistent with your response.