Redirection with another toy as suggested by
L4H is good. Another type of toy that's good is a teaser toy, as your hands aren't involved.
http://www.catteasersandmore.com/teasers/under3/
http://www.go-cat.com/ "Da Bird" is a favourite with a lot of cats.
If you're creative you could make your own version.
Let us know how things work out.