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Old July 5th, 2010, 12:16 AM
Twocents Twocents is offline
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Join Date: Mar 2009
Location: SW Ontario
Posts: 78
Lightbulb Rewards program - discount card for responsible pet owners in Calgary

I Heart My Pet

"The City of Calgary Animal & Bylaw Services is excited to announce the launch of our I Heart My Pet rewards program. The program is our way of thanking the thousands of Calgarians who have chosen to licence their pet. A summary of the program and a frequently asked questions resource have been developed to assist in explaining this initiative."

http://content.calgary.ca/CCA/City+H...w+Services.htm

Program site for I Heart My Pet:

http://iheartmypet.ca/


Principals of responsible pet ownership:

http://iheartmypet.ca/princliplesOwnership.html



This is an incentive program to encourage responsible pet ownership.

It could be adopted by other municipalities if people asked for it.



It's called the carrot approach (positive reward), versus the stick approach (negative punishment).

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