I bought the Nutiva brand on Friday and have been mixing it in with their kibble. I was really surprized by how much they love the taste. Ceili, the "I only eat kibble put on the floor one handful at a time" Queen is now eating straight out of her bowl and I don't have to hover over either her or Declan (her monkey-see-monkey-do twin), reminding them to eat.
So I'm impressed on that account.
We'll see if it lives up to it's "miracle worker" reputation