I Heart My Pet
"The City of Calgary Animal & Bylaw Services is excited to announce the launch of our I Heart My Pet rewards program. The program is our way of thanking the thousands of Calgarians who have chosen to licence their pet. A summary of the program and a frequently asked questions resource have been developed to assist in explaining this initiative."
Program site for I Heart My Pet:
Principals of responsible pet ownership:
This is an incentive program to encourage responsible pet ownership.
It could be adopted by other municipalities if people asked for it.
It's called the carrot approach (positive reward), versus the stick approach (negative punishment).