I started introducing this to my dog over the summer with great results. Jagger has taken to the long, sausage-looking Roll Over food with noticable results.
First off, he is enthusiastic about the food....he drools from both sides of his mouth when I am preparing it.
Secondly, *I* have noticed that his coat, energy levels, and elimination have all improved since I switched him semi-regularly to Roll Over.
Thirdly, as esoteric as this may sound, I can tell the food is high quality by the *feel* of it. It reminds me of a Kelloggs Vector Bar or Protein Bar in texture and density.
Lastly, it's a lot more convenient than a raw meat diet, or other preperation-heavy diets, but still is a lot better for him than *any* commerical kibble. Dogs are *not* meant to eat kibble regularly, it's the equivilent of a human eating Pizza every day. Jagger loves Roll Over, and so do I!