That is soo sad, I and most people I know, even the ones who aren't nutts about animals would have stopped in second to pick up the poor dear. My father in-law stopped a lane of taffic on the 401 once to rescue a huge snapping turtle that tried to cross it and I remeber one time when I was little at the beach with my babysitter there was a seagull entagled with fishing line that everyone walked by. My babysitter's husband spent about an hour freeing her/him.
I'd like to think that for every uncarring selfish person out there, that there are at least three who do care and would do something.
Again very sad pic staged or not.