Veggie crumblers aren't really tofu. It's basically vegan ground beef. It's brown and cooks like grown beef but is soy based. It tastes and smells really good. All my friends who eat meat actually prefer veggie crumblers insteada regular meat.
& theres only 2 brands at the stores I shop at xD and Morningstar farms has a WAYY bigger selection and I just prefer it over the other brand.