No good breeder starts as a byb. That logic is so sickly flawed...
You do build your rep in the ring, in sports, getting to know people who have reps in your breed. Make friends, network. When that first litter of pups finally comes, people off a mentors wait list may be interested.
Last place a good breeder would advertise is a newspaper, yuck.
CRB Houdini's Apple Cider RXMCL AGDC AADC MSDC MJDC RNT CL3-F CL3-H EXJ Bronze
Stanton Acres Out Of The Ashes SGDC RNMCL MJDC ADC CL3-F CL3-S CL3-H
Stark Naked Burn it to the Ground