I agree with everything that you have said with the exception of advertising in newspapers and online. . . I know that one of the number one German Shepherd breeders in Canada often advertises online or in her local newspaper when she has a litter available. How else are you supposed to find homes for puppies, especially if you would like to keep them local? Not everyone has access to the internet. . . So I think that Reputable breeders do advertise sometimes! But other than that everything that you have said I think is great and should help puppy buyers choose the right breeder.