A few guys from Newfoundland told me. Their families would send them care packages from home, so they had proof. Even my family from Nova Scotia had a thing for rabbit...my grandmother ate that and cows tongue on a regular basis. Don't think that I would ever agree with it, but it is something that is accepted....it is just different cultures. Heck, they still use ferrets for hunting rabbits all over Europe....again, something I don't agree with, but who am I to deem it wrong?
I understand your concern about the print ad. And if it makes you feel better, speak your mind, let the store know of your feelings....you have every right to do so.