DFA seems to have a real bias for ultra premium brands. Ibuy most of my food at Bark and Fitz and they dont ven know the 6 star brands from that site.
It is a good food,especially for the price. It is probably the protein source causing th itching, not the beet pulp.
Kirkland is still a 4 out of 5 with the advisor and rates 110 out of 100, an A+, using another popular method.
I've fed it and will likely again once we work through the Merrick varieties.