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Television Show for Cats Set to Debut

June 3rd, 2003, 10:49 PM
Canadian Press

DECATUR, Ala. (AP) - A Decatur manufacturer is hoping a new television show will be a cat-alyst for a new wave of programming.

"Meow TV," developed by the Meow Mix Co., debuts Friday at 6:30 p.m. on the Oxygen Network. It's the first show targeted at cats. Not cat lovers. Cats.

Decatur is home to the Secaucus, N.J.-based company's only manufacturing facility.

The half-hour program was developed after research showed that one-third of cats enjoy watching television, said Ira Cohen, marketing director for Meow Mix.

"It's real fun," Cohen said. "The mission of the Meow Mix Co. is to keep cats happy, so we developed this program for cats and the people they tolerate."

The feline-friendly show will air on the Oxygen Network several times in June.

Local workers at the manufacturing plant offered input on the show, which features cat yoga, cat haiku and sporadic video of squirrels and fish.

Actress Sandra Bernhard narrates mock infomercials geared toward humans, such as "The House Cat Shopping Network."

Viewers also can send in birthday greetings to their cats and videos of their cats doing "something cool."

The first episode features a cat that eats with chopsticks and a cat surfing in the ocean.

Canadian Press